Industry News

New study finds trust in traditional media (mostly) transcends partisanship

Contrary to what you might read on social media, and although we may read the news through blue- or red-tinted lenses, Democrats and Republicans continue to trust traditional media sources over sites that cheerlead for their teams or peddle fiction friendly to them.

“Despite substantial partisan differences, we find that laypeople across the political spectrum rated mainstream sources as far more trustworthy than either hyper-partisan or fake news sources,” write Gordon Pennycook, a professor at the Hill/Levene Schools of Business at the University of Regina in Saskatchewan, and David G. Rand, a professor at the Massachusetts Institute of Technology’s Sloan School, in “Fighting misinformation on social media using crowdsourced judgments of news source quality.” Pennycook and Rand, who drew on two polls to reach their conclusions, propose using the crowd’s collective sense of trust and distrust as a deciding factor, to elevate more credible sites and push less credible sites down.

Read the full article from CJR: New study finds trust in traditional media (mostly) transcends partisanship