In retrospect, BuzzFeed CEO Jonah Peretti’s March 2014 memo to staff, titled “Is History Repeating Itself?” reads like an extended challenge to the rule that every headline ending with a question mark can be answered with a “no.” Peretti told his LOLing troops that “we’re at the start of a new golden age of media” and compared their digital outfit to an early-stage Time Inc.
So much can change in five years. “There were times when people would overhype digital media and be irrationally bullish about it,” Peretti tells me, not mentioning that he was one of those people. “And there are times when people are irrationally bearish about it. We’re probably at a moment where people are being more pessimistic than they should be.
Read the full article from CJR: BuzzFeed and the digital media meltdown