Industry News

For local news, Americans embrace digital but still want strong community connection

The digital era is making its mark on local news. Nearly as many Americans today say they prefer to get their local news online as say they prefer to do so through the television set, according to a new Pew Research Center survey of 34,897 U.S. adults conducted Oct. 15-Nov. 8, 2018, on the Center’s American Trends Panel and Ipsos’s KnowledgePanel. The 41% of Americans who say they prefer getting their local news via TV and the 37% who prefer it online far outpace those who prefer a printed newspaper or the radio (13% and 8%, respectively).

Even as the preference for digital delivery creeps up on that for news via TV, local television stations retain a strong hold in the local news ecosystem. They top the list of nine types of local news providers, with 38% of U.S. adults saying they often get news from a local television station. That is followed by 20% who often turn to local radio stations and 17% who rely on local daily newspapers.

Read the full article from the Pew Research Center: For local news, Americans embrace digital but still want strong community connection