Industry News

How major storms alter the local news landscape

Two days before Hurricane Michael hit Panama City, Florida, Justin Kiefer’s wife and their two sons headed for Nashville, Tennessee. Kiefer, who was chief meteorologist for Panama City station WMBB-TV, stayed to cover the storm. He and his family had weathered minor hurricanes and tropical storms during his career, but Hurricane Michael was different. The hurricane, which headed directly for Panama City in October 2018, became one of the strongest storms to hit the continental US.

“The level of intensity between a Category One and a Category Four, eventually a [Category] Five hurricane, is astronomical,” Kiefer says. “All the storms that I had to work with over the years never came into our television market like Michael did.”

Read the full article from CJR: How major storms alter the local news landscape