Industry News

Marketers turn up podcast advertising

Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.

U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.

Read the full article from The Wall Street Journal: Marketers Turn Up Podcast Advertising