Innovating with reader revenue requires collaboration of the editorial, marketing, technology, and analytics. Leaders such as The New York Times and Financial Times have introduced cross-functional teams, user-centric decision-making, and product management practices.
INMA Researcher-in-Residence Grzegorz Piechota went into detail about such initiatives during a Webinar meet-up on Wednesday, covering strategies and tactics for growing digital news subscriptions. The meet-up also covered frictionless checkout and monetising podcasts.
Read the full article from INMA: Can a culture of product innovation save journalism?