Industry News

Wall Street Journal builds young audience with The Future of Everything Festival

A tech enthusiast slides around in e-skates, a retired investor swings sticks through the air as he drums without a kit, and a swarm of students taste plant-based burgers and eggs. This isn’t a typical Wall Street Journal (WSJ) event, but it does typify The Future of Everything Festival, an annual event hosted by WSJ that explores ideas for advancing technology and society.

The second annual three-day festival was held in May 2019. It featured more than 70 talks and interviews with groundbreaking leaders, innovators, and change makers. This year, we partnered with 34 companies, including Aerodrums, Segway, and Beyond Meat, to create interactive experiences, like the Augmented Reality-powered air drum, for the Festival’s 3,000+ attendees.

Read the full article from INMA: Wall Street Journal builds young audience with The Future of Everything Festival