Sponsored content? Disguising advertisements as your hard-reported journalism? Fooling readers into clicking on some corporate story? What is this tomfoolery?
That might’ve been the typical gut reaction a few years ago, when the lines between the editorial and business sides drew closer as newsrooms became smaller and smaller. But when done properly, sponsored content can be a (clearly designated) supplement to a site’s journalism that also brings in revenue to make the journalism happen.
Read the full article from Nieman Lab: How The Texas Tribune is revamping its sponsored content (and folding its five-year-old op-ed site)