There is still strength in local, this new study finds, but local doesn’t necessarily lead to trust. Local news is the second-least trusted local institution, just ahead of local government (topped by libraries, law enforcement, businesses, churches, and more). And respondents to the three surveys as part of this study said that while local news does a good job with highlighting the local sports teams, it can do more with holding local officials accountable. But that’s precisely where local news could also fall into the trap of losing trust — by trying to improve coverage of more nationally inflaming topics on a local level, the researchers found.
Read the full article from Nieman Lab: People might not trust local news that much after all — and the way to improve it increases the risk