Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in
Paywalls are working at some (inter)national news organizations. But how are they working on the local — or even the hyperlocal — level?
Two years into its paywall, the northeast Kansas-based Shawnee Mission Post is at the forefront of smaller outlets asking their readership for money in exchange for reading. More and more are considering it, but at a panel about increasing loyalty and the audience funnel during the recent LION Publishers conference, one LION attendee asked, paraphrased: “That’s great, but how can we take that data back to help direct ad sales?”
Read the full article from Nieman Lab: Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in