Paywalls are working at some (inter)national news organizations. But how are they working on the local — or even the hyperlocal — level?

Two years into its paywall, the northeast Kansas-based Shawnee Mission Post is at the forefront of smaller outlets asking their readership for money in exchange for reading. More and more are considering it, but at a panel about increasing loyalty and the audience funnel during the recent LION Publishers conference, one LION attendee asked, paraphrased: “That’s great, but how can we take that data back to help direct ad sales?”

Read the full article from Nieman Lab: Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in