The results are in from our recent FPA Revenue IMPACT survey
First, a big thank you to everyone who took the time to participate in our impact survey (click here).Secondly, based on the sample size, you should be only using this data as a snapshot and for comparison to see how your media company stacks up to the sample size averages. Since there was only one newspaper in the under 50k daily category, we excluded them from the breakout slides.
All and all, combined weekly and daily newspaper revenue is improving month over month from the close of 2020. Q1 of 2021 is still a little sluggish based on being up against the non-pandemic climate and numbers. Those who responded are feeling very optimistic in Q2 based on the vaccine roll-out and being up against the pandemic revenue waterfall in Q2 of last year. Weeklies across the board are up in every category in Q1 with dailies projected to be down mostly in preprint, classified and in key/strategic accounts. Weeklies are seeing the biggest growth in ROP ads where the dailies are seeing their biggest increases in their Digital revenue. It’s encouraging to see pre-print coming back slowly but surely vs. the staggering losses last year. Intersect Media is working hard to help improve that trend in both pre-print and digital ad network buys.
As always, any questions or concerns, please don’t hesitate to ask. We are looking forward to conducting another Impact Revenue survey to see how everyone feels about the L6 months of the year in June.
Hope this helps and good luck in Q2!!!